Her Majesty Queen Rania Urges Integration of Design Sector Into Culture, Education

March 15, 2017
Her Majesty Queen Rania visits Design Institute Amman on Monday (Photo courtesy of Royal Court)

AMMAN — Her Majesty Queen Rania on Monday visited the Design Institute Amman (DIA) in support of Jordan’s design industry and met with designers enrolled in its courses and workshops.

The Queen was welcomed by the Founding Director of the institute, Randa Jabaji, who gave her a tour of some of the facility’s workshops and classrooms, according to a statement from Her Majesty’s office.
Queen Rania also participated in a discussion with 16 designers, moderated by Jabaji and Amman Design Week co-director Abeer Seikaly.
The debate focused on the status of design education in Jordan, the need to increase awareness about the sector and collaboration between the DIA and the Amman Design Week team.
Her Majesty emphasised the importance of increasing interest in the design sector in order to facilitate its integration into Jordanian culture and various educational fields.
She also expressed her support for the institute’s continued collaboration with professional and talented designers to maintain interest and participation in the design sector.
Her Majesty’s first stop was the institute’s Jewellery Lab, a space dedicated to classes and workshops on the art of jewellery making and design.
The Queen met with a group of students enrolled in the course and enquired about the specific jewellery making techniques they use, as well as their motivations for choosing to learn these particular skills. A sample of the students’ work was on display in the main hall.
Her Majesty also met with students from the institute’s graphic design classroom, where the introductory-level graphic design programme is taught.
She listened to various success stories on how participants have managed to enhance their basic design skills and gain a firm grasp on the course’s professional applications.
The next tour stop was the “Introduction to Fashion Design” class, where the Queen participated in a discussion with students regarding their interest in fashion design and the expansion of their creativity through the programme.
The DIA was established in 2012 with the aim of enhancing the skills of design professionals and the performance of regional firms through design education.
It also works to foster professional connections with internationally renowned designers and design institutes.
Courses offered by the institute cater to both working professionals and novice design enthusiasts looking to develop their skills and seek different career options.
Last year, the institute took part in the Amman Design Week, setting up workshops in furniture and light design, jewellery making and digital instruction.
To learn more, please visit Her Majesty's website at http://www.queenrania.jo/en.
Jordan Times
March 13, 2017